Reuters.com – K-12 student database jazzes tech startups, spooks parents

1. With more than a passing interest in behavioral finance, I worry how this level of information could increase a company’s ability to manipulate individual consumer preferences.
2. Similarly, how beneficial is the lack of electronic privacy? Am I receiving useful input or am I just being manipulated?
3. Is this part of the erosion of privacy rules by broadly defining the relationships where information can be shared? In this situation, school districts can share student information with the database since the database provider is somehow a school related official?

We got along for several 100 years without this level of intrusion. Why do we need it now?

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