Writing Wednesdays: The Most Important Writing Lesson I Ever Learned

Nobody wants to read your shit.There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too.They won’t. The market doesn’t know what you’re selling and doesn’t care. Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your product/work of art/business, no matter how worthy or how much you love it.What’s your answer to that?1 Reduce your message to its simplest, clearest, easiest-to-understand form.2 Make it fun. Or sexy or interesting or informative.3 Apply that to all forms of writing or art or commerce.

via Writing Wednesdays: The Most Important Writing Lesson I Ever Learned.

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